Nespresso
Apple used Nespresso app in the last iphone 4.0 marketing campaignKey Figures: $3 Billion revenue, 50% online sales, 200 stores in 50 countries
Background:
• Started their mobile strategy in 2004
• Wanted to use the mobile channel as a efficient communication tool and a sales driving force
• Needed to work in 16 different countries with huge device diversity
Solution:
• m-commerce mobile website coupled with the iPhone app to reach a broaden audience